Inspiration for Communications Wonks

Communications professional, business copywriter, social media maven (I refuse to use the term “guru”; I have yet to meet a physical example of this mythical beast), branding and messaging consultant, shameless promoter… these are all titles I’ve applied to myself over the years. At heart, I’m a guy who writes stuff and helps other people [...]

Going Beyond the Hype at the Northern Voice Blogger Conference

How cool is this? I’ll be a moderator for Beyond the Hype: Teaching About Social Media and Teaching Using Social Media, a speakers panel at the Northern Voice blogger conference in Vancouver. It’s happening at 1:15 pm on Friday, May 7 at the Life Sciences building on the UBC main campus. Here’s a description of [...]

Blogging for Business. Why Do It?

“So, depending on your needs, I could write a scheduled series of blog posts that highlight your latest company news,” I suggested to the client. “Another route would be to highlight some of the feedback you’ve been getting from customers and fans and respond to their ideas. Or, if you wanted to make it a [...]

How Social Media Boosts Business. Case Study

My copywriting clients often want a bit of direction as to how to syndicate their written content through social media and boost their marketing campaigns. But sometimes, particularly with new clients, the request is much more fundamental: “I keep hearing that blogs, Twitter and all this geeky mumbo jumbo is good for business. But I [...]

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