Someone Needs To Fire Their Media Liaison
First, some background. Before I took on business writing, journalism paid the bills. I still do the occasional magazine article from time to time in addition to my business writing gigs. It gives me the opportunity to stretch my writing muscles. And I enjoy the research part of the work, getting to interview experts so [...]
Social Media Is Not Supposed To Pick Up The Slack of Traditional Media
While speaking at the Social Media Club’s premiere panel presentation, I stated that it wasn’t up to social media makers to pick up the slack of traditional media. To my mind, criticizing social media for this sort of failure is like slamming movie critics for failing to produce films. This was in response to Vancouver [...]
Speaking at Social Media Club. Lessons from the Olympics
I’m speaking as part of a panel of communications professionals, social media consultants and bloggers at the next event of the Social Media Club in Vancouver. The theme for the evening is discussing the positive and negative impacts of social media on the 2010 Winter Olympic Games. It’s happening at 7 pm on Thursday, March [...]
Marketing Isn’t Good or Evil. It’s Just about Communicating
Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about: Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil. I’ve had newsletter subscribers tell me that even though they [...]
What Can Social Media Do For Your Business?
The strategic value of social media to organizations is fairly well understood today. As with more traditional marketing tools, the value is in the ability to reach and persuade an audience to buy your goods, support your cause, or just help you get famous. But what are the specific tactical advantages of using various social [...]
Copywriting Tip 3. Driving Traffic to Your Online Store
My fellow Ask the Experts panelist, Go Go Mama Go’s Christine Pilkington, has beaten me to the punch with a wrap-up of the “Driving Traffic to Your Online Store” event in downtown Vancouver. Some of the key tips she covered: * Content is king. Keep your articles and descriptions relevant and interesting. Cool flash graphics [...]
Are You a Blogger in Vancouver? We Really Ought to Meet
That was fast. I relaunch this blog and two days later, I get called up alongside my good friend and Blogging for Dummies author Shane Birley to help Raul Pacheco run Vancouver’s blogger meetups. Since there’s hardly any difference at all between working 16 hours a day and 16.5 hours a day, and I am [...]
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