Marketing Isn’t Good or Evil. It’s Just about Communicating

Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about:
Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil.
I’ve had newsletter subscribers tell me that even though they are not [...]

Olympic Brand Ambush Marketing Lululemon Case Study

This is absolutely brilliant. Well done, Lululemon.

Lululemon launched a clothing line this week called its “Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition.”
The hooded sweatshirts, toques and T-shirts come in colours representing Canada, the U.S., Germany and Sweden, which are expected to send the most international visitors to the [...]