A Tribute. Here’s To The Crazy Ones
Think different. Change the world.
Social Media Consulting Update
So, I noticed that a social media expert is charging several thousand dollars for 30-45 minutes of consulting over Skype once per month. Apparently, this fantastic deal is only available if you’re willing to enter into a 3-month retainer agreement. Sounds good to me. If you would also like to pay me… let’s say, $10,000, [...]
Online Marketing Works. The Story of Bob’s Fish Market
Bob was sad. He had no customers at his fish shop in Vancouver. Then he got an idea. His idea was lame, but when he told someone about it, he got an even better idea about how to reach new customers online with email marketing.
Marketing Isn’t Good or Evil. It’s Just about Communicating
Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about: Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil. I’ve had newsletter subscribers tell me that even though they [...]
Have A Coffee With An Expert Biz Copywriter in Vancouver
Maybe you’ve been thinking about relaunching your website with new SEO-friendly website content. Or you’re thinking about starting a social media marketing campaign but don’t know much about strategy. It’s time to sit down for a coffee with the expert — that’s me. Want to meet up for a consultation at a cafe somewhere in [...]
Ideas On Building A Social Media Following
I’m a big believer in using social media for building business. Just about any kind of company from construction and consulting to financial services and software has a website. Social media helps you maximize your investment on that website to transform it from a relatively passive online billboard into a sales conversion machine. It’s not [...]
Thoughts On Biz Communications And Marketing
I gave a BBB presentation last week in downtown Vancouver called The 7- Point Business Marketing & Communications Toolkit. I enjoyed getting the chance to share knowledge ranging from SEO blog writing to tips for newsletter copywriting and more. Still, I felt at the end as though I had a bit more to say. Perhaps [...]
Improve Your Business Communications. Sell More Stuff
Is your business website doing nothing for you? Brochures not quite getting your value proposition across? Newsletters just annoying your customers? You need to learn how to communicate better with The 7- Point Business Marketing & Communications Toolkit I’m presenting on this topic at the Lower Mainland’s Better Business Bureau’s Seminar Series in downtown Vancouver [...]
BBB Seminar. Marketing and Communications Tools For Biz
I’m giving a presentation with the Better Business Bureau about Marketing and Communications Tools Every Business Needs, on Thursday February 17. If you are looking to power-up your communications activities to get more sales and build brand awareness, you’ll want to be there. Check it out. Here’s the synopsis: How does your company get the [...]
How Press Releases Build Business
Press releases are another tool you can use in your marketing plan to create buzz for your brand. Most marketing plans work on reaching directly to your customer base. In contrast, press releases are read by the media sector, including reporters, editors, as well as bloggers. They are always looking to find new stories to [...]
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