Vote For Linda. Vote For Total Awesome-Ness
Hey business pals, social media wonks and random website visitors. My friend and business colleague Linda Chu, President of Out Of Chaos, has out-awesomed about 3,500 competitors to get into the final round of a contest to become an expert on a TV show. Linda is not just an expert business person, but a wonderful [...]
Why Press Releases Still Matter
I’ve heard some of my colleagues in social media or fellow bloggers suggest that the press release is dead. More and more journalists are getting their news tips from blogs or Twitter. Who’s still reading press releases? Actually, reporters are still reading press releases as much as ever. They’ve just supplemented their news sources by [...]
Get Us To Write Your Business Newsletter
Email newsletters are still a great low-cost way to generate leads for your business. By now, you probably already have a decent list of emails in your client tracking database. Now you can turn this targeted list into leads and leads into sales. Why aren’t you using it? Get a business copywriter to write your [...]
Special Offer. Press Releases For $100. Save $200!
Has your company or non-profit got some big news to announce? But your time-strapped in-house communications professional just doesn’t have the time to get it done? Or maybe you were planning on writing the press release yourself… last week. Contact our Vancouver-based copywriting services company within seven days, by Thursday September 16 and you can [...]
We Are Now Members Of The Better Business Bureau
Copywriting FAIL (Or WIN?). Need A Trim?
Maybe I’ve just got a dirty mind, but I think the marketing person who wrote the copy for this landscaping business ad is being a bit naughty. I mean, hedgehog? We all know who Ron Jeremy is, right? I noticed this ad while walking on 10th Avenue near Vancouver City Hall.
Someone Needs To Fire Their Media Liaison
First, some background. Before I took on business writing, journalism paid the bills. I still do the occasional magazine article from time to time in addition to my business writing gigs. It gives me the opportunity to stretch my writing muscles. And I enjoy the research part of the work, getting to interview experts so [...]
Copywriting Tip 7. Avoid Typos
Copywriters (and business owners who do their own business writing for some strange reason or another) must avoid typos in their communications and marketing materials. This should go without saying, but I’m still surprised to see little mistakes cropping up in press releases, newsletters and other materials my friends and colleagues send along. Take care [...]
How To Develop A Big Picture Communications Strategy
Summer is here. We’re reading books on the beach, drinking wine on the patio and making more time for our friends and families. But after recharging my batteries for just a day or two, that entrepreneurial brain kicks in. I start thinking about big picture stuff. About a third of my work is helping develop [...]
Write A Press Release Like A Neanderthal
Press releases follow a predictable format. You’ve got a line saying “For Immediate Release” and the name of the organization under that. Then you’ve got a title. Maybe a subtitle. Next, the main content; the “news” of the news release. After that, some information about the organization. Finish with the contact information (and make sure [...]
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