Write A Press Release Like A Neanderthal
Press releases follow a predictable format. You’ve got a line saying “For Immediate Release” and the name of the organization under that. Then you’ve got a title. Maybe a subtitle. Next, the main content; the “news” of the news release. After that, some information about the organization. Finish with the contact information (and make sure [...]
Craigslist Writing Gigs. I Thought They Outlawed Slavery?
When I first started out as a freelance writer, I trolled Craigslist looking for writing gigs. Since morphing into a business copywriter, I still do check into Craigslist about twice a month — it only takes five minutes and you never know what you’ll find. I must admit that on rare occasion, I’ve found a [...]
Use Strong Calls To Action
If you want your customers to do something — like, maybe, buy your stuff in the next two minutes — you’re going to have to tell them. Read my post on the Lift Strategies website to learn more about how to get the customer to take action
Top 10 Reasons To Not Have a Business Website
I’m a pretty active networker, often picking up business cards from wily business veterans and newly-minted entrepreneurs. It usually bugs me when I don’t see a website URL listed on their card, and not just because I have an ulterior motive in plugging my own website copywriting services. Just about any business I can think [...]
Financial Storytelling. Communicating Through Numbers
I first met Financial Storyteller Stewart Marshall at the New Ventures BC seminar series in Vancouver. He impressed me immediately with his wit and charm — perhaps I’m a victim of my own stereotypes, but it’s rare that I find a guy who understands numbers and communicates like a champ. Stewart’s work revolves around making [...]
How to Make Your Website Content SEO-Friendly
The Internet is supposed to be this great leveler. Put up a website and suddenly you’re in touch with millions of potential customers. But wait. It isn’t that easy. There are things that you have to have in your website content if you want your business to be found in search engines like Google. Web [...]
Still A Few Spots Left for Free Website Content Audit
Wow! Response has been great so far for my special offer of a free website content audit for Freelance Camp Vancouver participants. But there are still a few spots left if you missed the first promotion on this blog over the weekend. Details below: Get a website content audit worth $500 absolutely FREE. This includes: [...]
Website Search Engine Optimization Explained
Lately, I’ve been getting a lot of questions about Search Engine Optimization from prospective website content clients. What is SEO? Basically, this involves making your website easier to find on the Internet, particularly on popular search engines like Google. Why is this important? Well, there’s no point in spending money on a website if no [...]
My Ideal Web Copywriting Client
While comparing notes with a fellow web copywriter in a downtown Vancouver pub the other day, I got put on the spot. “What does your ideal website copywriting client look like?” he asked. Here’s what I said they would have: 1. Pain and a Healthy Dose of Guilt. The client already knows they need a [...]
Who Is Your Ideal Client? Know This for Key Messaging
When I’m working with new web copywriting clients and getting a handle on their business, one of the first questions I ask is “who is your ideal client?” This tends to get a bit more of a refined response than “who is your target market”. For example, the owner of a Vancouver-based financial planning services [...]
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