Marketing Isn’t Good or Evil. It’s Just about Communicating
Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about: Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil. I’ve had newsletter subscribers tell me that even though they [...]
The 7-Point Business Marketing And Communications Toolkit. Session 2
Looks like my last 7-Point Business Marketing And Communications Toolkit presentation for the Better Business Bureau was so popular, they’re bringing it around again for those who were on the waiting list to get in. I’m looking forward to meeting my fellow Vancouver-based entrepreneurs and business owners for this second round. We’ll be talking about [...]
Writeimage Referral Rewards Program
Want to make a quick $100? How about $200? $1,000? If you refer a client to us for SEO-website copywriting services, you can become a WRITEIMAGE Referral Rewards participant and earn big bucks. Here’s how the program works: You’ve got a colleague who wants their business website content updated and search-engine optimized. Or maybe they’re [...]
Vote For Linda. Vote For Total Awesome-Ness
Hey business pals, social media wonks and random website visitors. My friend and business colleague Linda Chu, President of Out Of Chaos, has out-awesomed about 3,500 competitors to get into the final round of a contest to become an expert on a TV show. Linda is not just an expert business person, but a wonderful [...]
Season’s Greetings From WRITEIMAGE
I’d like to give a special thank you to all of my clients and colleagues for helping make 2010 a wonderful year. May your Christmas season and New Year’s celebration be a time of much joy.
Should I Stay Or Should I Go?
I’m getting mixed messages here. Saw this sign on Main Street in Vancouver.
Your BC HST Questions Answered
Like a lot of local BC-based small business owners, I had questions about how the HST was going to affect my business. Lo and behold, here’s a timely article that had a lot of helpful info, courtesy of CTV News. Quick shout out to my fellow Vancouver Entrepreneurs. Peace out, y’all.
Writing Your Company Positioning Statement
I learned many things while live-blogging the latest New Ventures BC seminar on Market Research and Product Marketing at SFU School of Business in downtown Vancouver. One particularly good piece of advice that applies to writing content for your website, newsletter, blog or other marketing materials is to ensure that your positioning statement truly differentiates [...]
Social Media Is Not Supposed To Pick Up The Slack of Traditional Media
While speaking at the Social Media Club’s premiere panel presentation, I stated that it wasn’t up to social media makers to pick up the slack of traditional media. To my mind, criticizing social media for this sort of failure is like slamming movie critics for failing to produce films. This was in response to Vancouver [...]
Writing Your Elevator Pitch
The concept of the elevator pitch is simple enough. Communicate what you do in a very concise and powerful message in twenty seconds — roughly the time you’d have if you managed to corral a decision-maker into an elevator. The basic philosophy applies very well to written content as well. Less is more. Get to [...]
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