Should I Stay Or Should I Go?
I’m getting mixed messages here. Saw this sign on Main Street in Vancouver.
Your BC HST Questions Answered
Like a lot of local BC-based small business owners, I had questions about how the HST was going to affect my business. Lo and behold, here’s a timely article that had a lot of helpful info, courtesy of CTV News. Quick shout out to my fellow Vancouver Entrepreneurs. Peace out, y’all.
Writing Your Company Positioning Statement
I learned many things while live-blogging the latest New Ventures BC seminar on Market Research and Product Marketing at SFU School of Business in downtown Vancouver. One particularly good piece of advice that applies to writing content for your website, newsletter, blog or other marketing materials is to ensure that your positioning statement truly differentiates [...]
Social Media Is Not Supposed To Pick Up The Slack of Traditional Media
While speaking at the Social Media Club’s premiere panel presentation, I stated that it wasn’t up to social media makers to pick up the slack of traditional media. To my mind, criticizing social media for this sort of failure is like slamming movie critics for failing to produce films. This was in response to Vancouver [...]
Writing Your Elevator Pitch
The concept of the elevator pitch is simple enough. Communicate what you do in a very concise and powerful message in twenty seconds — roughly the time you’d have if you managed to corral a decision-maker into an elevator. The basic philosophy applies very well to written content as well. Less is more. Get to [...]
Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]
Marketing Isn’t Good or Evil. It’s Just about Communicating
Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about: Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil. I’ve had newsletter subscribers tell me that even though they [...]
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