Copywriting FAIL. I Never Sleep
Real estate industry people tend to use a full range of marketing materials, from business cards and a website to brochures, direct mail sales letters and even less common items like notepads and fridge magnets. They don’t always use copywriters to come up with their slogans, leading to unfortunate results like the one below: “I [...]
Someone Needs To Fire Their Media Liaison
First, some background. Before I took on business writing, journalism paid the bills. I still do the occasional magazine article from time to time in addition to my business writing gigs. It gives me the opportunity to stretch my writing muscles. And I enjoy the research part of the work, getting to interview experts so [...]
Advertising Copy FAIL. Is There More To Life Than This?
I pass by this advertisement on the outside of a church in the heart of Vancouver just about every day. It reads “Is there more to life than this?” The ad is an utter failure. The advertisement is for a course that will get students thinking about God, spirituality and the meaning of life. The [...]
How To (And How Not To) Write A Bio For Your Website
First, a quick hello to my friends and colleagues attending the Grow 2010 technology conference in Vancouver today. I wish I could be there. Sadly, other business took priority. Looking forward to seeing some write-ups on what went down. I took the liberty of checking out the speaker bios and realized I also had the [...]
Copywriting Tip 7. Avoid Typos
Copywriters (and business owners who do their own business writing for some strange reason or another) must avoid typos in their communications and marketing materials. This should go without saying, but I’m still surprised to see little mistakes cropping up in press releases, newsletters and other materials my friends and colleagues send along. Take care [...]
Free Consultation For N2Camp Non-Profits (and Every Other Non-Profit Organization In BC. Cool, Eh?)
I’m still stoked from the Netsquared Camp I attended over the weekend in downtown Vancouver. That’s where non-profits and social media enthusiasts came together to learn about how to use Web 2.0 tools for social change. Inspired by the enthusiasm of the local non-profit participants, WRITEIMAGE is offering a FREE communications and copywriting consultation for [...]
iPhone App Copywriting Fail
OK, technically, I don’t know if this qualifies as a copywriting fail so much as a technical problem. Still, I laughed my ass off… and then picked my rear end back up and put it back on before that weirdo on the corner got near it. Hat tip to the Maritime Geocaching Association
Your BC HST Questions Answered
Like a lot of local BC-based small business owners, I had questions about how the HST was going to affect my business. Lo and behold, here’s a timely article that had a lot of helpful info, courtesy of CTV News. Quick shout out to my fellow Vancouver Entrepreneurs. Peace out, y’all.
Inspiration for Communications Wonks
Communications professional, business copywriter, social media maven (I refuse to use the term “guru”; I have yet to meet a physical example of this mythical beast), branding and messaging consultant, shameless promoter… these are all titles I’ve applied to myself over the years. At heart, I’m a guy who writes stuff and helps other people [...]
Content Gets You Noticed
I got a call from a radio host today asking me to appear on their show, based on an article I’d written for The Mark entitled Greece and Irresponsible Economics. I must admit, the piece had nothing to do with writing tips, communications strategy, or copywriting for business. It was all about the economic crisis. [...]
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