Writing Your Elevator Pitch
The concept of the elevator pitch is simple enough. Communicate what you do in a very concise and powerful message in twenty seconds — roughly the time you’d have if you managed to corral a decision-maker into an elevator.
The basic philosophy applies very well to written content as well. Less is more. Get to [...]
Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]
Copywriting Tip 4. Press Releases Boost SEO
Press releases are an often overlooked element of an organization’s overall marketing and SEO strategies. The messaging should be consistent with other collateral you’re putting out, adapted for “press release” style. And when it comes time to distribute them, use all of the messaging capabilities at your disposal, not just a media contacts list.
Put [...]
Another Sign You Really Need Professional Writing Help
While scanning Craigslist today, I came across this amusing exchange. First, a half-deleted listing:
RE;RE: SEEKING TALENTED WRITTERS WHO NEED WORK. I RUN A WRITTERS
And below, someone wrote:
Perhaps that person is in fact seeking writters and not writers.
Sometimes, life makes you smile.
Was My Email Newsletter Too Spammy?
As fans of this blog will note, I sent out an email newsletter a few days back. This newsletter went out to approximately 650 recipients. Was it spam?
Possibly. But I don’t think so.
Shortly after my arrival at the Vancouver Blogger Meetup at Ceilis Pub on Tuesday evening, I encountered a perplexed Pete Quily (AKA ADD [...]
I Only Write for Geniuses
“The role of a writer is not to say what we all can say, but what we are unable to say.” — Anaïs Nin
I first started writing for corporate clients years ago when I realized that I was a genius – and also realized that there are millions of other geniuses out there.
To be [...]
Case Studies! Got Your Case Studies Here! Caaaaaase Studies!
For a company that prides itself on writing high-quality case studies on behalf of it’s clients, you’d think we’d be a bit more diligent about posting some case studies highlighting our own work. A bit more than a week into the site relaunch, we’ve got two ready to go. Many more on the way!
So if [...]
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