iPhone App Copywriting Fail
OK, technically, I don’t know if this qualifies as a copywriting fail so much as a technical problem. Still, I laughed my ass off… and then picked my rear end back up and put it back on before that weirdo on the corner got near it. Hat tip to the Maritime Geocaching Association
Your BC HST Questions Answered
Like a lot of local BC-based small business owners, I had questions about how the HST was going to affect my business. Lo and behold, here’s a timely article that had a lot of helpful info, courtesy of CTV News. Quick shout out to my fellow Vancouver Entrepreneurs. Peace out, y’all.
Inspiration for Communications Wonks
Communications professional, business copywriter, social media maven (I refuse to use the term “guru”; I have yet to meet a physical example of this mythical beast), branding and messaging consultant, shameless promoter… these are all titles I’ve applied to myself over the years. At heart, I’m a guy who writes stuff and helps other people [...]
Content Gets You Noticed
I got a call from a radio host today asking me to appear on their show, based on an article I’d written for The Mark entitled Greece and Irresponsible Economics. I must admit, the piece had nothing to do with writing tips, communications strategy, or copywriting for business. It was all about the economic crisis. [...]
Brilliant Examples of Really Bad Writing
I just came across some incredible samples of really awful writing that blew my mind. These kinds of failures can often be more instructive than successes. Naturally, the worst examples come from academia. Still, they do have lessons for writers of business materials and marketing content. Here are the best of the worst (Or would [...]
Why Do Businesses Hire Copywriters?
I think this classic quote sums it up: “Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” When you’re too busy focusing on your core business activities like planning stuff, making stuff and moving stuff, you hire a copywriter to help you [...]
Be Consistent With Your Messaging
Write, rinse, repeat. My latest writing tips for business in the Lift Strategies Meet the Experts blog: There’s certainly something to be said for fine-tuning and adapting your messaging for different markets if you are targeting distinct niches. That said, a coherent marketing and communication strategy will typically involve some key language that is repeated [...]
Don’t Contact Us?
Some companies invest huge dollars on graphic design and content development for their websites, but make it difficult for customers to contact them. This is just silly. On your “Contact Us” page, at a minimum, you need to have a phone number and email address. Not everybody wants to fill in a form. Here are [...]
Blogging for Business. Why Do It?
“So, depending on your needs, I could write a scheduled series of blog posts that highlight your latest company news,” I suggested to the client. “Another route would be to highlight some of the feedback you’ve been getting from customers and fans and respond to their ideas. Or, if you wanted to make it a [...]
Blogger Meetup in Vancouver April 28
Do you have a blog for your business or are looking to start a blog for your business in the next little while? If you live in Vancouver and want to meet and learn from some fellow bloggers (for business and non-business websites), you ought to check out the Vancouver Blogger Meetup happening this week. [...]
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