Marketing Isn’t Good or Evil. It’s Just about Communicating

Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about: Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil. I’ve had newsletter subscribers tell me that even though they [...]

Was My Email Newsletter Too Spammy?

As fans of this blog will note, I sent out an email newsletter a few days back. This newsletter went out to approximately 650 recipients. Was it spam? Possibly. But I don’t think so. Shortly after my arrival at the Vancouver Blogger Meetup at Ceilis Pub on Tuesday evening, I encountered a perplexed Pete Quily [...]

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