Why Your SEO Strategy Might Need to Change

Photo Credit: SEOPlanter

Photo Credit: SEOPlanter

While I was at the Traction Conference in Vancouver last week in my new-ish role as Senior Editor, West Coast of Betakit, I was naturally drawn to a presentation by Pinterest’s Casey Winters entitled SEO is Dead? (Spoiler Alert: Not really).

All the Search Engine Optimization (SEO) fundamentals are still important to your overall content marketing: for instance, inserting your keywords in all the right spots, like your titles, internal links, sub-titles, etc.; getting inbound links from authoritative sources, producing rich content that includes text as well as videos and photos… basically, all the stuff we’ve been helping companies do for nearly a decade, now. All of that tactical stuff still applies. Continue reading