Time For Writers To Take A Stand
I’ve decided to take a stand and change the world, one chair-bound writer at a time. Writers are usually pretty easy to pick out in a crowd. In the younger, hard-scrabble days of winning our first scribbling gigs more out of bloody-minded pluck than actual talent, writers tend to be a bit skinny. As the [...]
Copywriting Tip 7. Avoid Typos
Copywriters (and business owners who do their own business writing for some strange reason or another) must avoid typos in their communications and marketing materials. This should go without saying, but I’m still surprised to see little mistakes cropping up in press releases, newsletters and other materials my friends and colleagues send along. Take care [...]
Free Consultation For N2Camp Non-Profits (and Every Other Non-Profit Organization In BC. Cool, Eh?)
I’m still stoked from the Netsquared Camp I attended over the weekend in downtown Vancouver. That’s where non-profits and social media enthusiasts came together to learn about how to use Web 2.0 tools for social change. Inspired by the enthusiasm of the local non-profit participants, WRITEIMAGE is offering a FREE communications and copywriting consultation for [...]
Vancouver Blogger Meetup. We Came, We Drank, We Conversed
A good time was had by all at the latest Vancouver Blogger Meetup yesterday. Looking forward to getting the full review from Jan Karlsberg later. Congratulations to Amanda Farough of the violet Minded design blog, who won two tickets to the Neanderthal Arts Festival running from July 21 to August 1 in Vancouver. (Thanks to [...]
My Ass Hurts. Sad Lament Of A Writer
A day in the life of a writer: Get up, grab Starbucks, go for a walk. Next, sit down for three hours and tap out a few proposals and blog posts for clients. Eat lunch. Go for another 20-minute walk. Come back and develop a website content site map. Then update some content. It’s end [...]
Financial Storytelling. Communicating Through Numbers
I first met Financial Storyteller Stewart Marshall at the New Ventures BC seminar series in Vancouver. He impressed me immediately with his wit and charm — perhaps I’m a victim of my own stereotypes, but it’s rare that I find a guy who understands numbers and communicates like a champ. Stewart’s work revolves around making [...]
Homer Simpson Seriously Needs to Update His Website
Isn’t it time that Homer Simpson relaunched his website? One of my favorite Simpsons episodes of all time is “The Computer Wore Menace Shoes”, in which Homer creates his own site. His first attempt satirizes the trend at the time of substituting flashy (and annoying) graphics for useful content. It may be the most annoying [...]
Journalists Use Social Media To Find Stories
Since reporters are using social media to get sources for their stories, businesses that want to get noticed have an obvious incentive to start adding blogs, Twitter and the rest of it to their existing communications strategy. That was the message from Lisa Johnson of the CBC and Kirk LaPointe of the Vancouver Sun at [...]
Brilliant Examples of Really Bad Writing
I just came across some incredible samples of really awful writing that blew my mind. These kinds of failures can often be more instructive than successes. Naturally, the worst examples come from academia. Still, they do have lessons for writers of business materials and marketing content. Here are the best of the worst (Or would [...]
Why Do Businesses Hire Copywriters?
I think this classic quote sums it up: “Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” When you’re too busy focusing on your core business activities like planning stuff, making stuff and moving stuff, you hire a copywriter to help you [...]
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