Copywriting Tip 4. Press Releases Boost SEO

Press releases are an often overlooked element of an organization’s overall marketing and SEO strategies. The messaging should be consistent with other collateral you’re putting out, adapted for “press release” style. And when it comes time to distribute them, use all of the messaging capabilities at your disposal, not just a media contacts list. Put [...]

Another Sign You Really Need Professional Writing Help

While scanning Craigslist today, I came across this amusing exchange. First, a half-deleted listing: RE;RE: SEEKING TALENTED WRITTERS WHO NEED WORK. I RUN A WRITTERS And below, someone wrote: Perhaps that person is in fact seeking writters and not writers. Sometimes, life makes you smile.

Writing Tips from Fake AP Stylebook

The Elements of Style by William Strunk was an essential style guide for me in my early writing days. I think I have a new favorite resource for writing tips. I was twigged on to the Twitter personality known as @FakeAPStylebook by my friend, Raincoaster. It’s funny as hell. Some of my favorite recent tips: [...]

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