Advertising Is Funny
Milk, chips, candy… AND a soft drink? No sir, I can’t imagine that. Caught this in downtown Vancouver. OK, maybe I’m the only one who thinks it’s hilarious.
Social Media Is Not Supposed To Pick Up The Slack of Traditional Media
While speaking at the Social Media Club’s premiere panel presentation, I stated that it wasn’t up to social media makers to pick up the slack of traditional media. To my mind, criticizing social media for this sort of failure is like slamming movie critics for failing to produce films. This was in response to Vancouver [...]
Speaking at Social Media Club. Lessons from the Olympics
I’m speaking as part of a panel of communications professionals, social media consultants and bloggers at the next event of the Social Media Club in Vancouver. The theme for the evening is discussing the positive and negative impacts of social media on the 2010 Winter Olympic Games. It’s happening at 7 pm on Thursday, March [...]
Writing Your Elevator Pitch
The concept of the elevator pitch is simple enough. Communicate what you do in a very concise and powerful message in twenty seconds — roughly the time you’d have if you managed to corral a decision-maker into an elevator. The basic philosophy applies very well to written content as well. Less is more. Get to [...]
Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]
Marketing Isn’t Good or Evil. It’s Just about Communicating
Vancouver-based Market Navigators’ Liz Gaige talks about what marketing is really all about: Marketing in it’s purest form is not about selling, it is simply a form of communication and as such is a neutral concept that can be used for good or for evil. I’ve had newsletter subscribers tell me that even though they [...]
Case Studies! Got Your Case Studies Here! Caaaaaase Studies!
For a company that prides itself on writing high-quality case studies on behalf of it’s clients, you’d think we’d be a bit more diligent about posting some case studies highlighting our own work. A bit more than a week into the site relaunch, we’ve got two ready to go. Many more on the way! So [...]
Olympic Brand Ambush Marketing
An absolute must-read for any company looking to benefit from Olympics hype with innovative (as well as tried-and-true) marketing ideas: Olympic Brand Ambush Marketing is…(A) a Mortal Sin (B) Good Business Sense (C) None of the Above This isn’t just for Vancouver or Canadian businesses, either. You need to get in on this, wherever you [...]
Copywriting Tip 3. Driving Traffic to Your Online Store
My fellow Ask the Experts panelist, Go Go Mama Go’s Christine Pilkington, has beaten me to the punch with a wrap-up of the “Driving Traffic to Your Online Store” event in downtown Vancouver. Some of the key tips she covered: * Content is king. Keep your articles and descriptions relevant and interesting. Cool flash graphics [...]
Driving Traffic to Your Online Store
WRITEIMAGE President Jonathon Narvey (yes, that’s the person writing this post — naturally, I do my own PR) will be presenting at the next Ask the Experts session hosted by Market Navigators this week on Tuesday, Nov. 24 in downtown Vancouver. Hope to see you there! Event synopsis and details below: It isn’t enough to [...]
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