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Nice to know the business nerds at Forbes Magazine agree with me. Here’s a decent article on search engine optimization for websites and the importance of providing original content.
I have a new favorite YouTube video category: Web Pages That Suck. A series was put together by a guy named Vincent Flanders. Here are some examples of website pages that don’t quite make the grade in terms of design, content and navigation. Rest assured that good SEO website copywriting was also not a factor [...]
I’ve lost track of how many clients (business or non-profit) who thought they had a product, service or donor campaign that was going to sell itself. Nothing sells itself. If the messaging on your website content, press releases, brochures or other marketing methods aren’t getting you results, then change it. Particularly with online content, its [...]
Well, that’s not really true. But Eric Brantner has made the effort to collect 33 very decent copywriting tips off of Twitter. A few examples: 1. heatherlloyd: Taking time to put yourself in your target audience’s shoes helps you create copy that’s more targeted and less mechanical 2. charismatickid: If you read your copy out [...]keep looking »