Web Pages That Suck
I have a new favorite YouTube video category: Web Pages That Suck. A series was put together by a guy named Vincent Flanders. Here are some examples of website pages that don’t quite make the grade in terms of design, content and navigation. Rest assured that good SEO website copywriting was also not a factor [...]
If Your Marketing Isn’t Working, Change The Message
I’ve lost track of how many clients (business or non-profit) who thought they had a product, service or donor campaign that was going to sell itself. Nothing sells itself. If the messaging on your website content, press releases, brochures or other marketing methods aren’t getting you results, then change it. Particularly with online content, its [...]
I Learned Everything I Know About Writing From Twitter
Well, that’s not really true. But Eric Brantner has made the effort to collect 33 very decent copywriting tips off of Twitter. A few examples: 1. heatherlloyd: Taking time to put yourself in your target audience’s shoes helps you create copy that’s more targeted and less mechanical 2. charismatickid: If you read your copy out [...]
SEO Website Optimization Tips by Stephan Spencer
At the IIMA Fusion Conference in Vancouver a little while back, I had the chance to shmooze with web marketing guru Stephan Spencer and get his tips for optimizing your website with quality content. Here’s my recording of the interview:
Copywriting Tip 1. Keep Your Website Fresh for Google
One really important rule for any website is to keep it populated with fresh content. Blog posts, white papers, case studies, online versions of your newsletter — throw it all out there in an organized and easy-to-navigate site and you’ve got a website that will be read. It’s not rocket science. Why is fresh important? [...]
Is This Your Website?
I’ve seen a lot of terrible looking business websites lately. I mean, really bad. Awful. I wouldn’t buy something from that company if they paid me. Putting aside the design side of things, does this describe your company’s website? Hasn’t been updated with fresh website content in months or years. No SEO (Search Engine Optimization) [...]
Using Twitter Or Facebook Without A Blog? You Are Wasting Your Time
I’ve met a lot of business owners lately who are excited to be using social media. They are adding followers on Twitter and making friends on Facebook. But they don’t have a blog. My message to everyone doing this: “You are probably wasting your time.” In the vast majority of cases, a company that claims [...]
Improve Your Business Communications. Sell More Stuff
Is your business website doing nothing for you? Brochures not quite getting your value proposition across? Newsletters just annoying your customers? You need to learn how to communicate better with The 7- Point Business Marketing & Communications Toolkit I’m presenting on this topic at the Lower Mainland’s Better Business Bureau’s Seminar Series in downtown Vancouver [...]
Updating Website Content and Minding Your Bloody Business
How To (And How Not To) Write A Bio For Your Website
First, a quick hello to my friends and colleagues attending the Grow 2010 technology conference in Vancouver today. I wish I could be there. Sadly, other business took priority. Looking forward to seeing some write-ups on what went down. I took the liberty of checking out the speaker bios and realized I also had the [...]
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