How To (And How Not To) Write A Bio For Your Website
First, a quick hello to my friends and colleagues attending the Grow 2010 technology conference in Vancouver today. I wish I could be there. Sadly, other business took priority. Looking forward to seeing some write-ups on what went down. I took the liberty of checking out the speaker bios and realized I also had the [...]
Homer Simpson Seriously Needs to Update His Website
Isn’t it time that Homer Simpson relaunched his website? One of my favorite Simpsons episodes of all time is “The Computer Wore Menace Shoes”, in which Homer creates his own site. His first attempt satirizes the trend at the time of substituting flashy (and annoying) graphics for useful content. It may be the most annoying [...]
Your Website Makes My Computer Want to Blow Up
First, you got a guy like me to write some great content for your website that helps bring visitors to you. Next, you got your web designer to put together a fancy site with tons of neat Flash animation. You’ve got SEO up the wazoo. It’s all coming together. So why aren’t more people staying [...]
I Learned Everything I Know About Writing From Twitter
Well, that’s not really true. But Eric Brantner has made the effort to collect 33 very decent copywriting tips off of Twitter. A few examples: 1. heatherlloyd: Taking time to put yourself in your target audience’s shoes helps you create copy that’s more targeted and less mechanical 2. charismatickid: If you read your copy out [...]
Copywriting Tip 5. Answer These Questions
Writing great sales copy, website content and ads involves answering questions that go beyond the W5 of news reports and press releases (You know: Who, What, Where, When and Why). As Ernest W. Nicastro illustrates in Salesmanship, Repetition and Direct Mail, copywriters have to dig deeper to get the message across: An imposing looking executive [...]
Writing Your Elevator Pitch
The concept of the elevator pitch is simple enough. Communicate what you do in a very concise and powerful message in twenty seconds — roughly the time you’d have if you managed to corral a decision-maker into an elevator. The basic philosophy applies very well to written content as well. Less is more. Get to [...]
Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]
What Can Social Media Do For Your Business?
The strategic value of social media to organizations is fairly well understood today. As with more traditional marketing tools, the value is in the ability to reach and persuade an audience to buy your goods, support your cause, or just help you get famous. But what are the specific tactical advantages of using various social [...]
I Only Write for Geniuses
“The role of a writer is not to say what we all can say, but what we are unable to say.” — Anaïs Nin I first started writing for corporate clients years ago when I realized that I was a genius – and also realized that there are millions of other geniuses out there. To [...]
Case Studies! Got Your Case Studies Here! Caaaaaase Studies!
For a company that prides itself on writing high-quality case studies on behalf of it’s clients, you’d think we’d be a bit more diligent about posting some case studies highlighting our own work. A bit more than a week into the site relaunch, we’ve got two ready to go. Many more on the way! So [...]
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