Writing Your Elevator Pitch
The concept of the elevator pitch is simple enough. Communicate what you do in a very concise and powerful message in twenty seconds — roughly the time you’d have if you managed to corral a decision-maker into an elevator.
The basic philosophy applies very well to written content as well. Less is more. Get to [...]
Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]
What Can Social Media Do For Your Business?
The strategic value of social media to organizations is fairly well understood today. As with more traditional marketing tools, the value is in the ability to reach and persuade an audience to buy your goods, support your cause, or just help you get famous. But what are the specific tactical advantages of using various social [...]
I Only Write for Geniuses
“The role of a writer is not to say what we all can say, but what we are unable to say.” — Anaïs Nin
I first started writing for corporate clients years ago when I realized that I was a genius – and also realized that there are millions of other geniuses out there.
To be [...]
Case Studies! Got Your Case Studies Here! Caaaaaase Studies!
For a company that prides itself on writing high-quality case studies on behalf of it’s clients, you’d think we’d be a bit more diligent about posting some case studies highlighting our own work. A bit more than a week into the site relaunch, we’ve got two ready to go. Many more on the way!
So if [...]
Copywriting Tip 3. Driving Traffic to Your Online Store
My fellow Ask the Experts panelist, Go Go Mama Go’s Christine Pilkington, has beaten me to the punch with a wrap-up of the “Driving Traffic to Your Online Store” event in downtown Vancouver. Some of the key tips she covered:
* Content is king. Keep your articles and descriptions relevant and interesting. Cool flash graphics and [...]
Copywriting Tip 2. Create a Unique Selling Proposition
Don’t forget to include a Unique Selling Proposition in your web content and other promotional collateral. If you’re trying to promote or sell anything, you’ll want your USP to tell readers clearly and concisely why they need to go to you today.
Some examples of good USP’s:
Olay: “You get younger-looking skin”
Head & Shoulders: “You get rid [...]
Copywriting Tip 1. Keep Your Website Fresh for Google
One really important rule for any website is to keep it populated with fresh content. Blog posts, white papers, case studies, online versions of your newsletter — throw it all out there in an organized and easy-to-navigate site and you’ve got a website that will be read. It’s not rocket science.
Why is fresh important? [...]
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