Remembering Christopher Hitchens
Some called Christopher Hitchens the greatest living writer in the English-speaking world. The man will be sorely missed by those who can only aspire to live up to his standard.
Ray Bradbury on Writing Persistently
A writer writes. It’s that simple.
How Everybody Learns To Write Badly
Communication is complicated. That’s why I earn a living as a copywriter: people don’t have time to do this complicated stuff, so I get called in to write their SEO website content, press releases or whatever. But why is it so darn complicated, anyway? Aren’t we learning how to communicate — really communicate — from [...]
Writers. Stand Up For Yourself!
Longtime readers of this web copywriting tips blog may recall a quirky post last year called “Time for Writers to Take a Stand“. At the time, I lauded the benefits of standing with my laptop propped up on my bookshelf while typing away all day. Between standing most of every workday and keeping up my [...]
I Learned Everything I Know About Writing From Twitter
Well, that’s not really true. But Eric Brantner has made the effort to collect 33 very decent copywriting tips off of Twitter. A few examples: 1. heatherlloyd: Taking time to put yourself in your target audience’s shoes helps you create copy that’s more targeted and less mechanical 2. charismatickid: If you read your copy out [...]
Follow Writeimage On Twitter
Are you a fan of the Writeimage blog? Follow our Twitter account and see our tweets on copywriting tips, writing advice and social messages, posted by our Vancouver-based professional copywriting team. Just click on this giant blue button to see our Twitter profile.
I Like This Quote On Writing
“Have something to say, and say it as clearly as you can. That is the only secret of style.” — Matthew Arnold. That’s pretty much what I try to do.
Improve Your Business Communications. Sell More Stuff
Is your business website doing nothing for you? Brochures not quite getting your value proposition across? Newsletters just annoying your customers? You need to learn how to communicate better with The 7- Point Business Marketing & Communications Toolkit I’m presenting on this topic at the Lower Mainland’s Better Business Bureau’s Seminar Series in downtown Vancouver [...]
The Elements Of Style. Vigorous Writing Is Concise
It’s true. I sometimes check in on Strunk’s classic from time to time, just because I’m a writing nerd. One of my favorite sections? From The Elements of Style, Omit needless words: Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should [...]
Messaging FAIL From Mom And Dad
OK, technically this isn’t a business copywriting tip or SEO web content writing story. But what the hell. It’s a darkly amusing messaging FAIL. A sad, sad note from the meanest parents in the world to their newly-engaged daughter: Dear Katie, You are beautiful now. We are sure you will be a beautiful bride. To [...]
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