Copywriting Tip 7. Avoid Typos
Copywriters (and business owners who do their own business writing for some strange reason or another) must avoid typos in their communications and marketing materials. This should go without saying, but I’m still surprised to see little mistakes cropping up in press releases, newsletters and other materials my friends and colleagues send along. Take care [...]
Free Consultation For N2Camp Non-Profits (and Every Other Non-Profit Organization In BC. Cool, Eh?)
I’m still stoked from the Netsquared Camp I attended over the weekend in downtown Vancouver. That’s where non-profits and social media enthusiasts came together to learn about how to use Web 2.0 tools for social change. Inspired by the enthusiasm of the local non-profit participants, WRITEIMAGE is offering a FREE communications and copywriting consultation for [...]
The Writers Strike
“The Writers Guild Strike? You guys are writers. Finish the sentence! Strike what?! What are you striking?” Love this. An oldie but goodie.
iPhone App Copywriting Fail
OK, technically, I don’t know if this qualifies as a copywriting fail so much as a technical problem. Still, I laughed my ass off… and then picked my rear end back up and put it back on before that weirdo on the corner got near it. Hat tip to the Maritime Geocaching Association
More Fake AP Stylebook Fun
Some of my favorite recent tweets from the Fake AP Stylebook Twitter profile @fakeapstylebook “horrible tragedy” – use this phrasing to differentiate the described event from hilarious tragedies. bazaar/bizarre/Bizarro – We bought a bizarre clown toilet paper cozy from Bizarro at the church bazaar. An easy way that you can save space is to edit [...]
Copywriting Tip 6. Use Plain Language
For the vast majority of website content and marketing materials, it’s better to use plain language than complicated phrases. Example 1 Not So Good The XYZ enables your company personnel to operate with enhanced efficiency. Better The XYZ helps your employees do their job better. Example 2 Not So Good If you are unsatisfied with [...]
Content Gets You Noticed
I got a call from a radio host today asking me to appear on their show, based on an article I’d written for The Mark entitled Greece and Irresponsible Economics. I must admit, the piece had nothing to do with writing tips, communications strategy, or copywriting for business. It was all about the economic crisis. [...]
Brilliant Examples of Really Bad Writing
I just came across some incredible samples of really awful writing that blew my mind. These kinds of failures can often be more instructive than successes. Naturally, the worst examples come from academia. Still, they do have lessons for writers of business materials and marketing content. Here are the best of the worst (Or would [...]
Be Consistent With Your Messaging
Write, rinse, repeat. My latest writing tips for business in the Lift Strategies Meet the Experts blog: There’s certainly something to be said for fine-tuning and adapting your messaging for different markets if you are targeting distinct niches. That said, a coherent marketing and communication strategy will typically involve some key language that is repeated [...]
I Learned Everything I Know About Writing From Twitter
Well, that’s not really true. But Eric Brantner has made the effort to collect 33 very decent copywriting tips off of Twitter. A few examples: 1. heatherlloyd: Taking time to put yourself in your target audience’s shoes helps you create copy that’s more targeted and less mechanical 2. charismatickid: If you read your copy out [...]
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