Be Consistent With Your Messaging

Write, rinse, repeat. My latest writing tips for business in the Lift Strategies Meet the Experts blog: There’s certainly something to be said for fine-tuning and adapting your messaging for different markets if you are targeting distinct niches. That said, a coherent marketing and communication strategy will typically involve some key language that is repeated [...]

Copywriting Tip 5. Answer These Questions

Writing great sales copy, website content and ads involves answering questions that go beyond the W5 of news reports and press releases (You know: Who, What, Where, When and Why). As Ernest W. Nicastro illustrates in Salesmanship, Repetition and Direct Mail, copywriters have to dig deeper to get the message across: An imposing looking executive [...]

Copywriting Tip 4. Press Releases Boost SEO

Press releases are an often overlooked element of an organization’s overall marketing and SEO strategies. The messaging should be consistent with other collateral you’re putting out, adapted for “press release” style. And when it comes time to distribute them, use all of the messaging capabilities at your disposal, not just a media contacts list. Put [...]

Writing Isn’t for Everyone

Why is it a good idea to get a copywriting specialist? I like this quote from Gene Fowler that puts it succinctly: “Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead.”

Another Sign You Really Need Professional Writing Help

While scanning Craigslist today, I came across this amusing exchange. First, a half-deleted listing: RE;RE: SEEKING TALENTED WRITTERS WHO NEED WORK. I RUN A WRITTERS And below, someone wrote: Perhaps that person is in fact seeking writters and not writers. Sometimes, life makes you smile.

Writing Tips from Fake AP Stylebook

The Elements of Style by William Strunk was an essential style guide for me in my early writing days. I think I have a new favorite resource for writing tips. I was twigged on to the Twitter personality known as @FakeAPStylebook by my friend, Raincoaster. It’s funny as hell. Some of my favorite recent tips: [...]

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