Posted on | April 7, 2013 | No Comments
It was so awful. Seriously, what were they thinking? Death, ’70s-era gloom, new characters I don’t care about, old characters with truly lousy haircuts… It was all bad.
Now that The Walking Dead is done until October, Mad Men was the only show I was looking forward to watching. It’s the only show in the history of TV that made copywriters look like heroes. Now I’m not so sure I’m even going to watch the rest of the season.
Oh well. At least we have the first three brilliant seasons. And then, I know what Don Draper will say…
Posted on | April 4, 2013 | No Comments
It’s nice out there and I’ve been stuck in my office too much lately. That’s why I’m inviting my friends, clients and colleagues to join me for a chat over coffee. Let’s call it… Coffee Talks. (Not original, I know — but that is what it is.)
Just about everyone in Vancouver loves their neighborhood cafe. Between the caffeine, the social atmosphere and cozy furniture, cafes are places where ideas happen. Read more
Posted on | March 12, 2013 | No Comments
When you want to buy a product or service, your first instinct is to look online for what’s available. Your customers behave the same way. Your website is probably the first place your customers will look to get a first impression of your company — and you know what they say about making a good impression.
It’s very different from how business worked years ago. If you wanted to make a great impression, you needed a big sign over a physical structure — an office or factory — and people looking busy inside. But these days, a lot of businesses don’t even need an office; or if they do, it’s actually a collection of people Skyping from various locations. Your customers can be anywhere in the world. Actually, if you want to go big, your customers probably are all over the world.
Your website is your big sign over your business. But it’s also a one-stop channel to tell your target market why you’re best-suited to fix their problem, give them what they want and make them happy. Words matter. A great-looking website with professional website copy makes your business look professional — and be professional. Perception is reality.
Posted on | March 11, 2013 | No Comments
Interesting infographic showing how small businesses are using social media to help grow their businesses. It’s not exactly new, but I suspect the numbers haven’t changed thaaaaaat much in the last year or so.
Posted on | February 26, 2013 | No Comments
I recently had a chance to check out a colleague’s copywriting style. While examining his content, I saw a lot of positive adjectives like “great”, “excellent”, “terrific” and “exceptional”.
It made me mad.
I hate “great”. “Great” doesn’t tell you why something is good. Good copywriters are descriptive. They use powerful words that readers understand: faster; cheaper (or “more cost-effective”); tastier; bigger; stronger; proven; guaranteed.
You want words for your website, brochure, press release or newsletter that tell your customer what you really mean — without wasting their time.
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“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” David Ogilvy