Our blog writing experts will help your visitors understand that you are an expert in your field and generate higher traffic to your website.
The blog posts we’ve written for clients have helped boost readership by anywhere from 100 percent to 1,000 percent, driving thousands of visitors to our clients’ websites. In addition, the content is often shared on social media, email newsletters and national networks, boosting the reach and value of each piece of content.
Of course, it’s not just about getting new visitors. Blog articles introduce those visitors to your company, strengthen your brand and ultimately can turn leads into sales.
Blog writing for companies today is about quality, not just quantity
The old blog model of just curating content from elsewhere and adding a paragraph or two of your own opinion doesn’t cut it anymore. Your website visitors want real information that they can use, right now. They also want to know that the author is an expert in their field.
You may be the expert, but you don’t have the time to keep writing these articles yourself, month-in and month-out. This is where we can help.
Starting a blog is easy enough‚ but many organizations find that maintaining it with regular articles with in-house resources over the long term can be a challenge. We ensure your blog will be populated with fresh and valuable content.
How does the blog writing process work?
1. We do an initial consultation to find out about your organization and your precise blog content needs.
2. We conduct an investigation of your existing web content and other marketing materials, along with the content of similar organizations and competitors.
3. In consultation with you, we develop a list of blog post topics, best practices and a schedule for publishing to your site.
4. We write the content for your business blog.
5. You approve the blog posts and publish them. At this point, you own the content.