Art & Copy Is On My Must See List

Somehow, I missed Art & Copy when it first came out in 2009. I’m definitely going to track down this flick in the next while. Love this line: “Advertising makes food taste better. It makes cars run better. It changes the perception of everything.”

Copywriting FAIL. I Never Sleep

Real estate industry people tend to use a full range of marketing materials, from business cards and a website to brochures, direct mail sales letters and even less common items like notepads and fridge magnets. They don’t always use copywriters to come up with their slogans, leading to unfortunate results like the one below: “I [...]

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