Copywriting FAIL. I Never Sleep

Real estate industry people tend to use a full range of marketing materials, from business cards and a website to brochures, direct mail sales letters and even less common items like notepads and fridge magnets. They don’t always use copywriters to come up with their slogans, leading to unfortunate results like the one below: “I [...]

iPhone App Copywriting Fail

OK, technically, I don’t know if this qualifies as a copywriting fail so much as a technical problem. Still, I laughed my ass off… and then picked my rear end back up and put it back on before that weirdo on the corner got near it. Hat tip to the Maritime Geocaching Association

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