Online Marketing Works. The Story of Bob’s Fish Market

Bob was sad. He had no customers at his fish shop in Vancouver. Then he got an idea. His idea was lame, but when he told someone about it, he got an even better idea about how to reach new customers online with email marketing.

Was My Email Newsletter Too Spammy?

As fans of this blog will note, I sent out an email newsletter a few days back. This newsletter went out to approximately 650 recipients. Was it spam? Possibly. But I don’t think so. Shortly after my arrival at the Vancouver Blogger Meetup at Ceilis Pub on Tuesday evening, I encountered a perplexed Pete Quily [...]

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