Olympic Brand Ambush Marketing Lululemon Case Study

This is absolutely brilliant. Well done, Lululemon. Lululemon launched a clothing line this week called its “Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition.” The hooded sweatshirts, toques and T-shirts come in colours representing Canada, the U.S., Germany and Sweden, which are expected to send the most international visitors [...]

Olympic Brand Ambush Marketing

An absolute must-read for any company looking to benefit from Olympics hype with innovative (as well as tried-and-true) marketing ideas: Olympic Brand Ambush Marketing is…(A) a Mortal Sin (B) Good Business Sense (C) None of the Above This isn’t just for Vancouver or Canadian businesses, either. You need to get in on this, wherever you [...]

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