Creating and Managing Website Content
Creating a website from scratch can be a daunting project. For many entrepreneurs who started their businesses only recently, writing the content can be tricky (which is why I still remain gainfully employed as a copywriter by my happy clients). Whether you do it yourself or out-task, there are few things that beat the optimism [...]
The Secret To A Successful Business Website
Here’s a question I get all the time from clients. “How do I get more visitors (or subscriptions, sales or whatever) through my business website?” They almost never like the answer. To be honest, it’s not much of a secret. Assuming your web design isn’t turning people off and you’ve got an effective shopping cart [...]
5 Ways To Improve The SEO Of Your Business Website
I had a new Vancouver-based website copywriting client a few months back who asked me not to bother with the SEO (Search Engine Optimization) since he basically just wanted a portfolio site. I did the SEO thing anyway (and didn’t charge him anything extra). Asking a web copywriter these days to go ahead and write [...]
The Problem With Cross-Posting Web Content
Some of my SEO website copywriting clients have been asking me about cross-posting content. I tell them it’s bad for SEO. But forget SEO. It’s basically just bad. What is cross-posting? It’s copying an entire article, probably including hyperlinks and titles; maybe even tags. Then you publish it on another website. This is distinct from [...]
I Want My Business To Be More Visible
And since I can’t advertise my company on the face of the moon, I’ll stick with online marketing and making my business website SEO-friendly.





