Social Media Success Stories

Want to know how some companies have succeeded (or failed at first, then succeeded) with social media marketing? Check out my article on How to Get Social Media to Work for Your Business on Techvibes. The company had a creative campaign, a focus on their objectives and metrics to measuring ROI – and success followed. [...]

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Ideas On Building A Social Media Following

I’m a big believer in using social media for building business. Just about any kind of company from construction and consulting to financial services and software has a website. Social media helps you maximize your investment on that website to transform it from a relatively passive online billboard into a sales conversion machine. It’s not [...]

How Social Media Boosts Business. Case Study

My copywriting clients often want a bit of direction as to how to syndicate their written content through social media and boost their marketing campaigns. But sometimes, particularly with new clients, the request is much more fundamental: “I keep hearing that blogs, Twitter and all this geeky mumbo jumbo is good for business. But I [...]

What Can Social Media Do For Your Business?

The strategic value of social media to organizations is fairly well understood today. As with more traditional marketing tools, the value is in the ability to reach and persuade an audience to buy your goods, support your cause, or just help you get famous. But what are the specific tactical advantages of using various social [...]

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