How Not To Bring Traffic To Your Website. BC HST Website Case Study

If you had $5 million, would you use it all on online advertising to boost website traffic for your organization? And if you got 140,000 visits to your website over a couple of months — not one of which resulted in a measurable transaction (customers buying products, donating cash to a cause, signing up for [...]

Copywriting Tip 3. Driving Traffic to Your Online Store

My fellow Ask the Experts panelist, Go Go Mama Go’s Christine Pilkington, has beaten me to the punch with a wrap-up of the “Driving Traffic to Your Online Store” event in downtown Vancouver. Some of the key tips she covered: * Content is king. Keep your articles and descriptions relevant and interesting. Cool flash graphics [...]

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