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Copywriting Tip 2. Create a Unique Selling Proposition

Don’t forget to include a Unique Selling Proposition in your web content and other promotional collateral. If you’re trying to promote or sell anything, you’ll want your USP to tell readers clearly and concisely why they need to go to you today.
Some examples of good USP’s:
Olay: “You get younger-looking skin”
Head & Shoulders: “You get rid [...]

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