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Speaking at Social Media Club. Lessons from the Olympics

I’m speaking as part of a panel of communications professionals, social media consultants and bloggers at the next event of the Social Media Club in Vancouver. The theme for the evening is discussing the positive and negative impacts of social media on the 2010 Winter Olympic Games. It’s happening at 7 pm on Thursday, March [...]

Olympic Brand Ambush Marketing Lululemon Case Study

This is absolutely brilliant. Well done, Lululemon. Lululemon launched a clothing line this week called its “Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition.” The hooded sweatshirts, toques and T-shirts come in colours representing Canada, the U.S., Germany and Sweden, which are expected to send the most international visitors [...]

Olympic Brand Ambush Marketing

An absolute must-read for any company looking to benefit from Olympics hype with innovative (as well as tried-and-true) marketing ideas: Olympic Brand Ambush Marketing is…(A) a Mortal Sin (B) Good Business Sense (C) None of the Above This isn’t just for Vancouver or Canadian businesses, either. You need to get in on this, wherever you [...]

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