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Copywriting Tip 5. Answer These Questions

Writing great sales copy, website content and ads involves answering questions that go beyond the W5 of news reports and press releases (You know: Who, What, Where, When and Why). As Ernest W. Nicastro illustrates in Salesmanship, Repetition and Direct Mail, copywriters have to dig deeper to get the message across: An imposing looking executive [...]

Writing Your Elevator Pitch

The concept of the elevator pitch is simple enough. Communicate what you do in a very concise and powerful message in twenty seconds — roughly the time you’d have if you managed to corral a decision-maker into an elevator. The basic philosophy applies very well to written content as well. Less is more. Get to [...]

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