Case Studies Showcase Your Business

Case studies are not just classroom exercises, but great marketing tools. Clients can see real examples of what your business offers. Step one is to define the problem. Here’s an example from Clear HR Consulting: Problem: The Architectural Woodwork Manufacturers Association of Canada (AWMAC) British Columbia Chapter needed to benchmark the salaries of their member [...]

Get Us To Write Your Business Newsletter

Email newsletters are still a great low-cost way to generate leads for your business. By now, you probably already have a decent list of emails in your client tracking database. Now you can turn this targeted list into leads and leads into sales. Why aren’t you using it? Get a business copywriter to write your [...]

Copywriting Tip 5. Answer These Questions

Writing great sales copy, website content and ads involves answering questions that go beyond the W5 of news reports and press releases (You know: Who, What, Where, When and Why). As Ernest W. Nicastro illustrates in Salesmanship, Repetition and Direct Mail, copywriters have to dig deeper to get the message across: An imposing looking executive [...]

Writing Your Elevator Pitch

The concept of the elevator pitch is simple enough. Communicate what you do in a very concise and powerful message in twenty seconds — roughly the time you’d have if you managed to corral a decision-maker into an elevator. The basic philosophy applies very well to written content as well. Less is more. Get to [...]

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