Improve Your Business Communications. Sell More Stuff
Is your business website doing nothing for you? Brochures not quite getting your value proposition across? Newsletters just annoying your customers? You need to learn how to communicate better with The 7- Point Business Marketing & Communications Toolkit I’m presenting on this topic at the Lower Mainland’s Better Business Bureau’s Seminar Series in downtown Vancouver [...]
Sometimes You Need A Second Draft. That’s OK
I’m reading the Onion for kicks the other day and come across this amusing piece: Toaster-Instruction Booklet Author Enraged That Editor Betrayed His Vision: “[Department head] Charlie [Standell] altered the entire thrust and focus of my operating instructions,” said a seething Leff, 31, upon seeing the final edit. “I toiled over it for weeks, crafting [...]
Special Offer. Press Releases For $100. Save $200!
Has your company or non-profit got some big news to announce? But your time-strapped in-house communications professional just doesn’t have the time to get it done? Or maybe you were planning on writing the press release yourself… last week. Contact our Vancouver-based copywriting services company within seven days, by Thursday September 16 and you can [...]
Copywriting FAIL. I Never Sleep
Real estate industry people tend to use a full range of marketing materials, from business cards and a website to brochures, direct mail sales letters and even less common items like notepads and fridge magnets. They don’t always use copywriters to come up with their slogans, leading to unfortunate results like the one below: “I [...]
Copywriting FAIL (Or WIN?). Need A Trim?
Maybe I’ve just got a dirty mind, but I think the marketing person who wrote the copy for this landscaping business ad is being a bit naughty. I mean, hedgehog? We all know who Ron Jeremy is, right? I noticed this ad while walking on 10th Avenue near Vancouver City Hall.
Someone Needs To Fire Their Media Liaison
First, some background. Before I took on business writing, journalism paid the bills. I still do the occasional magazine article from time to time in addition to my business writing gigs. It gives me the opportunity to stretch my writing muscles. And I enjoy the research part of the work, getting to interview experts so [...]
Advertising Copy FAIL. Is There More To Life Than This?
I pass by this advertisement on the outside of a church in the heart of Vancouver just about every day. It reads “Is there more to life than this?” The ad is an utter failure. The advertisement is for a course that will get students thinking about God, spirituality and the meaning of life. The [...]
Copywriting Tip 7. Avoid Typos
Copywriters (and business owners who do their own business writing for some strange reason or another) must avoid typos in their communications and marketing materials. This should go without saying, but I’m still surprised to see little mistakes cropping up in press releases, newsletters and other materials my friends and colleagues send along. Take care [...]
Free Consultation For N2Camp Non-Profits (and Every Other Non-Profit Organization In BC. Cool, Eh?)
I’m still stoked from the Netsquared Camp I attended over the weekend in downtown Vancouver. That’s where non-profits and social media enthusiasts came together to learn about how to use Web 2.0 tools for social change. Inspired by the enthusiasm of the local non-profit participants, WRITEIMAGE is offering a FREE communications and copywriting consultation for [...]
How To Develop A Big Picture Communications Strategy
Summer is here. We’re reading books on the beach, drinking wine on the patio and making more time for our friends and families. But after recharging my batteries for just a day or two, that entrepreneurial brain kicks in. I start thinking about big picture stuff. About a third of my work is helping develop [...]
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