Craigslist Writing Gigs. I Thought They Outlawed Slavery?
When I first started out as a freelance writer, I trolled Craigslist looking for writing gigs. Since morphing into a business copywriter, I still do check into Craigslist about twice a month — it only takes five minutes and you never know what you’ll find. I must admit that on rare occasion, I’ve found a [...]
Understand the Pain. Then Propose Your Solution
Messaging that hits customers’ pain points is a basic premise of good marketing. Let’s take an imaginary example. How much would you pay to have better-than 20/20 vision? Thousands of dollars? If you could have X-ray vision on top of that, would you be willing to pay tens of thousands of dollars? How about heat [...]
Brilliant Examples of Really Bad Writing
I just came across some incredible samples of really awful writing that blew my mind. These kinds of failures can often be more instructive than successes. Naturally, the worst examples come from academia. Still, they do have lessons for writers of business materials and marketing content. Here are the best of the worst (Or would [...]
Why Do Businesses Hire Copywriters?
I think this classic quote sums it up: “Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.” When you’re too busy focusing on your core business activities like planning stuff, making stuff and moving stuff, you hire a copywriter to help you [...]
Be Consistent With Your Messaging
Write, rinse, repeat. My latest writing tips for business in the Lift Strategies Meet the Experts blog: There’s certainly something to be said for fine-tuning and adapting your messaging for different markets if you are targeting distinct niches. That said, a coherent marketing and communication strategy will typically involve some key language that is repeated [...]
Blogging for Business. Why Do It?
“So, depending on your needs, I could write a scheduled series of blog posts that highlight your latest company news,” I suggested to the client. “Another route would be to highlight some of the feedback you’ve been getting from customers and fans and respond to their ideas. Or, if you wanted to make it a [...]
Speaking at Social Media Club. Lessons from the Olympics
I’m speaking as part of a panel of communications professionals, social media consultants and bloggers at the next event of the Social Media Club in Vancouver. The theme for the evening is discussing the positive and negative impacts of social media on the 2010 Winter Olympic Games. It’s happening at 7 pm on Thursday, March [...]
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