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The 7-Point Business Marketing And Communications Toolkit. Session 2

Looks like my last 7-Point Business Marketing And Communications Toolkit presentation for the Better Business Bureau was so popular, they’re bringing it around again for those who were on the waiting list to get in. I’m looking forward to meeting my fellow Vancouver-based entrepreneurs and business owners for this second round. We’ll be talking about [...]

How Press Releases Build Business

Press releases are another tool you can use in your marketing plan to create buzz for your brand. Most marketing plans work on reaching directly to your customer base. In contrast, press releases are read by the media sector, including reporters, editors, as well as bloggers. They are always looking to find new stories to [...]

Use Strong Calls To Action

If you want your customers to do something — like, maybe, buy your stuff in the next two minutes — you’re going to have to tell them. Read my post on the Lift Strategies website to learn more about how to get the customer to take action

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