Journalists Use Social Media To Find Stories

Since reporters are using social media to get sources for their stories, businesses that want to get noticed have an obvious incentive to start adding blogs, Twitter and the rest of it to their existing communications strategy. That was the message from Lisa Johnson of the CBC and Kirk LaPointe of the Vancouver Sun at [...]

Olympic Brand Ambush Marketing

An absolute must-read for any company looking to benefit from Olympics hype with innovative (as well as tried-and-true) marketing ideas: Olympic Brand Ambush Marketing is…(A) a Mortal Sin (B) Good Business Sense (C) None of the Above This isn’t just for Vancouver or Canadian businesses, either. You need to get in on this, wherever you [...]

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