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Olympic Brand Ambush Marketing Lululemon Case Study

This is absolutely brilliant. Well done, Lululemon.

Lululemon launched a clothing line this week called its “Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition.”
The hooded sweatshirts, toques and T-shirts come in colours representing Canada, the U.S., Germany and Sweden, which are expected to send the most international visitors to the [...]

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