Copywriting Tip 1. Keep Your Website Fresh for Google

One really important rule for any website is to keep it populated with fresh content. Blog posts, white papers, case studies, online versions of your newsletter — throw it all out there in an organized and easy-to-navigate site and you’ve got a website that will be read. It’s not rocket science. Why is fresh important? [...]

Copywriting Tip 3. Driving Traffic to Your Online Store

My fellow Ask the Experts panelist, Go Go Mama Go’s Christine Pilkington, has beaten me to the punch with a wrap-up of the “Driving Traffic to Your Online Store” event in downtown Vancouver. Some of the key tips she covered: * Content is king. Keep your articles and descriptions relevant and interesting. Cool flash graphics [...]

Copywriting Tip 2. Create a Unique Selling Proposition

Don’t forget to include a Unique Selling Proposition in your web content and other promotional collateral. If you’re trying to promote or sell anything, you’ll want your USP to tell readers clearly and concisely why they need to go to you today. Some examples of good USP’s: Olay: “You get younger-looking skin” Head & Shoulders: [...]

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